Who's
BEHIND LE PETIT CROISSANT
MEET LAURA
Hi! I’m Laura, the founder and CEO of Le Petit Croissant, a journey I began in January 2017 in Hong Kong and later expanded to Singapore in May 2019.
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My love for food and baking started young, growing up in France where my parents always cooked healthy, traditional recipes. Their passion for food inspired my own.
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I began my career in the food delivery industry in Hong Kong and quickly became fascinated by this rapidly growing sector. With countless business ideas brewing daily, I dreamt of becoming my own boss.
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One day, I noticed a gap in the market: offices in Hong Kong lacked access to fresh, high-quality French pastries. That’s when the idea for Le Petit Croissant was born. After a detailed market study, I took the leap and launched my business, becoming an entrepreneur at just 24 years old.
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What an adventure it has been ever since!
HOW IT ALL STARTED
In every country I’ve lived in, I’ve always made it my mission to try all the bakeries in town to find the best one.
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In Angers, France, where I did my business studies, it was pure joy to explore countless amazing bakeries—each seemed better than the last! However, when I moved abroad, it wasn’t the same. In Auckland, New Zealand, good pastries were harder to find. In Shanghai, it was even more challenging. And in Hong Kong, where I settled after my Master’s degree, I found the quality of pastries underwhelming. I was disappointed—and I knew I wasn’t alone.
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Working in the booming food delivery industry, I saw an opportunity to fill that gap. Combining my passion for French baking with my love for food delivery, I decided to take the leap.
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In January 2017, I launched Le Petit Croissant in Hong Kong—the first breakfast delivery service offering freshly baked French pastries for early corporate meetings. And that’s how the adventure began!
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LAUNCHING IN SINGAPORE
Starting Le Petit Croissant was the best decision I ever made! Little did I know that just two years after launching in Hong Kong, I’d be starting over in a new country.
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In 2019, I moved to Singapore with my partner, both of us pursuing new career goals. For me, it was all about bringing Le Petit Croissant to life here. I began with an online business and a central kitchen, but soon realized the need for a physical shop where customers could walk in and pick up their orders.
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Finding the perfect location was no small feat—I searched tirelessly, but my efforts paid off. I eventually relocated my central bakery to our charming spot at 338 Changi Road, which has been home ever since.​
TODAY
Today, I’m incredibly proud of how far we’ve come. In Singapore, we’re a team of 19 dedicated individuals, all committed to delivering exceptional service to every customer. Most of all, we love welcoming you to our cozy little shop, where you can enjoy coffee and pastries freshly prepared from 7 AM daily.
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Singapore has become my home—a place where my two daughters were born.
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We’re thrilled to announce that our third outlet is on the way! Plus, we’ll soon be renovating our very first location to enhance your experience with us.
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If you’d like to support us, we’d love it if you could leave a Google Review and follow our day-to-day journey on Instagram. Thank you for being part of our story!
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