BEHIND LE PETIT CROISSANT
That's me Laura, I'm the founder and CEO of Le Petit Croissant, a company that I launched in January 2017 in Hong Kong and in May 2019 in Singapore!
I've always loved good food and I've always enjoyed baking. That's probably because I've always seen my parents cook healthy and traditional recipes my whole childhood back home in France.
I started my work life in the food delivery industry in Hong Kong. I quickly became passionate about that sector which has been booming in the recent years.
Back then, I had so many business ideas per day and my dream was to become my own boss. One day, the idea of delivering delicious French pastries to offices in Hong Kong came to my mind as I perceived a gap in the market. After a thorough market study, I was ready to launch Le Petit Croissant.
That's how I became an entrepreneur at the age of 24.
What an adventure it has been since.
Let me tell you how it all started.
In every country where I lived I've always been trying out all the bakeries in town to find the best one. In Angers, France, where I did my business studies, it was a real pleasure to try out all the wonderful bakeries! There were so many to try and it felt life each of them was better than the previous one. In Auckland, New Zealand, where I stayed for 6 months, it was no so easy to find good pastries. In Shanghai, where I studied for 6 months, it was even harder. In Hong Kong, where I settled down after my Masters Degree, the taste of pastries wasn't great. I was disappointed and I believed I wasn't the only one...
I knew that food delivery was booming and I loved that sector in which I was working already. I saw the gap in the market and I seized the opportunity.
I opened Le Petit Croissant in January 2017 in Hong Kong. The earliest breakfast delivery service serving the best French pastries to early corporate meetings.
Launching Le Petit Croissant was the best thing I ever did! Little did I know that I would launch my business again in a different country only 2 years after launching in Hong Kong. I moved to Singapore with my partner in 2019 both with different careers's objectives. My goal was to open Le Petit Croissant here. I started with an online business and a central kitchen. But I quickly felt the need to open a shop where people could walk-in and collect their orders. I looked for a very long time for the perfect unit to rent. It wasn't easy but my efforts paid off and I moved my central bakery to our current lovely location at 338 Changi Road.
I'm very proud of where we are now. In Singapore we are a team of 10 people. Each of us is putting effort in delivering a service of quality to every single customer. But most of all we love welcoming you at our humble little takeover shop to serve you coffee and pastries from 7:30 AM daily.
Le Petit Croissant is now 7 years old in Hong Kong and almost 5 years old in Singapore.
Our Singapore takeaway shop located at 338 Changi Road has been open for almost 3 years. Time really does fly!
Our team keeps growing and will get even bigger the day we open a second branch in Singapore which may happen in 2023!
Hong Kong is also operating with a delivery offer only (no walk ins).